The world’s most expensive bottle of water is being launched this October by Love Limited Edition, all in aid of raising money for Breast Cancer Care. This is the latest edition in the L
The world’s most expensive bottle of water is being launched this October by Love Limited Edition, all in aid of raising money for Breast Cancer Care. This is the latest edition in the Love Limited Edition range which is a fully Swarovski Crystal encrusted magnum of water launched for Breast Cancer Awareness Month.
Adorned with over 7000 Swarovski Crystals this luxury bottle will donate 100 per cent of it’s £2000 price tag to the charity. Partner of Love Limited Edition Mr Ash Kelly said: ‘Each crystal is precisely positioned by hand, taking over 2 weeks to produce.’
The bottle will be on display throughout October in Selfridges’ flagship store on Oxford Street, London with pictures in all other stores across the country. Along with this exclusive bottle the company is producing smaller limited edition pink bottles, which will be on sale in all Selfridge’s Food Halls from 1st October.
Each of these bottles is encrusted with 52 Swarovski Crystal with a donation of 15% from each bottle sold going to Breast Cancer Care. Mr Kelly said: ‘We are passionate about helping charities and it is fantastic for us to support Breast Cancer Care who provide such vital support for those suffering from Breast Cancer.
‘We are proud to produce such a unique product which has never been done before – we are confident its individuality will encourage people to buy, so we can raise as much as possible.’
Love Limited Edition was founded in 2007 and 2009 saw their first bottle produced for Breast Cancer Awareness month in conjunction with Selfridges. Mr Kelly added: ‘We are determined to raise more this year and to go with our brand ethos we thought an opulent, luxury bottle would definitely attract attention.’
Sheryl Plant, a spokeswoman for Breast Cancer Care, said: ‘With more than 50,000 people a year diagnosed with Breast Cancer, all fundraising activities are a huge help to us.
‘Being a support charity all money raised goes towards our support services such as internet forums and nurses for our confidential telephone advice lines.’
These glamorous bottles will be on sale in Selfridges and the Love Limited Edition website throughout October.
The question is ‘How far would you go for Love?’