Young women embrace the #GrannyHair trend

Written by Renate O'Connor

So they say you get to a certain age and the odd grey hair is inevitable. But if you’re like me and shiver at the mere thought of the day you find your first one hiding away – the latest Spring/Summer trend blowing up Instagram might seem slightly alien to you.


It’s all about women embracing the grey tones you’d usually associate with, well, Grannies. Yep, young women are actually dyeing their hair grey. And there’s a surprisingly large range of shades to choose from – with light, dark, cool, warm and most popular of them all, lilac grey. Perfect for festival style!

The social network is absolutely awash with the trend. You have celebs, supermodels and even us mere mortals getting involved.

Renate O'Connor, Kettle Mag, Granny hair trend, Getty

Catwalk beginnings

It all originated, of course, from the catwalk. 

Designers such as Chanel, Jean-Paul Gaultier and Gareth Pugh all featured the colour in their Fashion Week shows back in February. 

Gaultier is definitely a fan of the colour. He first used it back in his Autumn/Winter 2011 collection, where models with massive silver beehives walked his Paris runway. Last year he took it one step further, using three elderly models to push some major fashion boundaries. One gentleman rocked a grey Mohawk, with all the extra punk fittings to go with it, whilst the ladies were styled with a silver bouffant and long, sweeping white hair.

Since then a number of celebrities have followed suit – with Kelly Osbourne, Kate Moss, Nicole Richie and Rihanna all sporting different shades of grey in their locks for a time. 

See for yourself

When Jourdan Dunn uploaded her first Coachella selfie to Instagram last month and her hair had miraculously transformed from dark brown to GREY – everyone went a little nuts. And she’s certainly not the only one who loves a silver selfie…

Renate O'Connor, Kettle Mag, Granny hair trend, Jourdan Dunn, Instagram

Renate O'Connor, Kettle Mag, Granny hair trend, Jennica Gomez, Instagram

Renate O'Connor, Kettle Mag, Granny hair trend, Angela Le, Instagram

Renate O'Connor, Kettle Mag, Granny hair trend, Suzyq Kelly, Instagram

Beware however: apparently it’s not the easiest colour to achieve by yourself. So if you’re now fully convinced #GrannyHair is the way forward for you – get yourself down to a salon for a consultation to see just how light you need to go, stock up on some decent purple shampoo and steer clear of any home DIY kits.