Aristocrat Gaming Partners With Formula 1 Las Vegas Grand Prix For The Much Anticipated Event 

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Written by Nigel Simpkins

The Las Vegas Strip will soon host Formula 1 racing and the multi-year partnership between F1 and Aristocrat Gaming, a casino gaming leader, is big news. The deal sees Aristocrat named as the official slot machines provider for the Las Vegas Grand Prix, set to make its long-awaited return in November 2023 after over 40 years.

Blending motorsports with the glitz and glamor of Vegas gives the casino space something to look forward to. If your guess is as good as mine, new online casinos will leverage this opportunity to provide offers tied to the event. Fans from around the globe can enjoy playing or betting while watching an exciting race from home or at the track. Not forgetting Aristocrat will have exciting slot machines waiting to roll out. 

Aristocrat and F1 formally announced their alliance on February 27th to bring these two worlds together for the inaugural Las Vegas race. As a Las Vegas native, Aristocrat knows the city’s one-of-a-kind landscape. That’s why F1 realized it needed a local partner familiar with the entertainment and tech that makes Vegas hum. Aristocrat fits the bill perfectly and promises to help F1 throw one heck of a welcome party when racing roars back to the Strip later this year!

In Aristocrat’s words, “Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix.” The company is revved up to showcase its titles to fans and give them a gaming thrill to match the action on the track.

When asked why Aristocrat stood out as a partner, an F1 spokesperson highlighted the brand’s innovation and understanding of Vegas visitors. “When introducing the Formula 1 experience to Las Vegas, it was crucial to collaborate with a local brand.” It’s clear F1 did its homework to find the perfect team.

Aristocrat is no stranger to major sports partnerships, having signed deals recently with the NFL and the Las Vegas Raiders. The company is determined to make F1’s visit to its hometown unforgettable by going all out, while the Las Vegas Grand Prix is part of F1’s strategy to expand in the US. Joining popular events in Austin and Miami, the November 2023 race will see drivers speeding past legendary Strip landmarks. As the first F1 race held in Vegas was in 1982, all eyes are on this historic return.

Aristocrat understands that Formula 1 is watched by people everywhere, and they believe sponsoring it is a great way to let everyone know about their brand. During race week, fans can expect to see the company’s logo and slots alongside the world’s top drivers and teams.

For those who can’t make it to Vegas, Aristocrat’s partnership allows them to get in on the action online. Notably, the Aristocrat gaming company can now combine their slot games with F1 betting markets in the digital space. Forward-thinking operators could offer creative wagering tied to the race outcomes. As more states legalize online betting, these innovative “Click and Grid” experiences may soon arise thanks to this one-of-a-kind sports and casino alliance.

It remains to be seen exactly how Aristocrat will leverage this F1 sponsorship. But with the company’s ingenuity and passion for the Vegas spirit, excitement is already building for what’s to come. Aristocrat is ready to bring together the thrill of fast cars and spinning slot reels for an electrifying showcase.