What should you focus on for growth?

sales growth
Written by Nigel Simpkins

Growing a business can seem impossible. While some people will know exactly what they want to do to grow, and exactly what they need to do to succeed, others don’t. It’s easy to look at the big industry players to see what they’re doing, and to then think that you just can’t match up. But you can. Sure, at first you may be intimidated – but you have to realize that they all started somewhere too. And if you’re going to get to where they are, or where they want to be, you need a plan. To do that, you need to work out what actionable steps you need to take. It can seem confusing, but you may also find that you can work out what you need to be focusing on in order to grow. Let’s take a look at some of the ideas that can help you here.

Your Customers

To start with, you may find that you need to make sure that you’re taking a look at your customers and you’re focusing on them. Because if your business is going to grow or get to where you want it to be, then you need to make sure that you’re working on your customer service and keeping your kids happy. When your customers love you and feel happy, it’s easier for you to grow.


Next up, you’ll want to make sure that you’re looking inside too. Is your business structure where it should be? Or do you feel as if you need to invest more in your staff? Or do you need to change the corporate culture? When this is the case, you may find that it’s easier to push your growth.

Supplies & Resources

From here, you may then need to make sure that you’re taking a look at the supplies and resources that you’re using too. Because what you choose to use can add to what you’re creating. So, whether you’re looking for a stainless steel tube supplier to build your product, or resources to grow, then you need to do your research. Because it will definitely help you add more value to the business and grow as a result.


A lot of the time, investing in your marketing is going to pay off. But, you won’t always know the best ways to do it, so invest slowly. Find your feet with what works for you, use your data, and focus on the tactics that are working for you.

Sales & Finance

Finally, you’re then going to want to make sure that you can take a look at your sales and see where the growth opportunities lie here. Sometimes, you’ll be able to focus on any of the above points to get to where you want to be. It could be that you have to work on new ways to improve sales performance. Or maybe you’ll need to look at your finances and make projections to then work on. Either way, you’ll find that keeping a close eye on both areas helps you to grow.