John Lewis most identified Christmas brand

John Lewis has been shown to be the brand that most British people identify with when it comes to Christmas.

Research released Friday, cited by The Guardian, indicated that 27 per cent of people surveyed showed the retailer they thought to be most connected with the festive period. Coca-Cola was second on that list with 26 per cent, followed by Marks and Spencer, Tesco and Sainsbury’s.



The news came amid the release of the retailer’s annual Christmas advert, made public through Twitter Friday. At this writing, it has nearly 3 million views on YouTube.

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