How to ensure your website is SEO optimised

Written by Nigel Simpkins

With the Christmas period and January fast approaching, it’s important to make sure that your website is optimised as best as it can be. Not only can this help to drive more people to your website, but it can also help to boost sales, which is particularly crucial during this crucial time. We’re sharing some of our absolute top tips, below.

Make Sure That Your Website Is Useful

A website that isn’t useful is pretty pointless, which is why you want to make sure that users who visit your website are able to take something from it. There are 3 main elements you want to focus on; content quality, user experience and content that could offer significant value to your readers. Also consider implementing live chat, a newsletter sign up, your social media handles and more.

Give People What They Want

In order to make sure that your website is SEO optimised, you want to give people what they want. For example, a customer looking for a new pair of running shoes will search for the best shoes available on the market. As a forward-thinking brand, you have already written an in-depth article on the different shoes available. At the end, you have inputted a lead magnet that offers free sizing for those wanting to make a purchase. A few days later, they receive a discount code, resulting in an immediate sale.

Keyword Research

You can’t optimise your website for SEO without conducting in-depth keyword research, which is why you first need to identify the keywords that your competitors are targeting before mapping out your very own keyword file. To get started, make a list of topics that are relevant to your brand or business, then fill in the gaps with keywords that you want to focus on. You can then research any related search terms, to help complete each list.

Off-Site SEO

Another great way to optimise your website SEO is to guest blog, boost your social media activity and potentially being an influencer marketing campaigns. All these brand mentions can help to improve your sites SEO and unless you plan on investing in other marketing means via these channels, you can pay little to nothing to get your business in front of the relevant people.

Include A Location In Your Keywords

In addition to producing off-site content, be sure to include a location in at least on of your keywords. By doing so, you can rest assured that your website is optimised for local searches in addition to local clients or local customers. For example, if you offer SEO services in London, it is beneficial to express this to your customers and clients by used a keyword phrase such as “content marketing services based in London”.

Looking to make sure that your website is SEO optimised? Be sure to follow our points above in addition to the general advice provided when starting SEO for your site. How do you plan to make sure that your website is fully optimised for the festive season?