Yeezy Boost v Nike Roshe
Thorough review has shown that the Yeezy Boost 350 is reminiscent of the existing Nike Roshe, as they also use a dominating, cushioning sole with a light upper material. Arguably Kanye West has made every single detail of the sneaker a key feature, from the patterning, to the explicit suede detailing with the engraved ‘YZY’ to make them much more complex than the Roshe model. The Roshe’s have an increasingly varied target audience ranging from toddlers to grandparents. It can be said that with the complex minimalism, with a significant focus on the rise of Kanye in the fashion world, has a much more constricted target market.
Constructed with a grey mélange prime knit through the one-piece upper, which includes canvas detailing on the heel tab, everything from the rope laces to the lower boosted sole has been perfectly assembled. With the 350 boost having been released in ‘Turtle Dove’, ‘Pirate Black’ and now ‘Moonrock’, it can be seen how this ties in synonymously with seasons one and two of the Yeezy clothing collection.
Nude and militiary style
Both seasons were showcased elegantly with the help of Italian performance artist Vanessa Beecroft, whose ability to strip everything back to its purest form was something West fondly related to. Fifty models of all shapes and sizes advanced in the serried military ranks, which are another Beecroft signature. They marched in time to the sonorous electronic chords that are a staple of West’s latest sound. He certainly knows how to draw a crowd with the likes of Givenchy’s creative director Riccardo Tisci, and Vogue’s editor-in-chief Anna Wintour seated on the front row.
The musician emphasizes that, importantly, he should not be seen as a designer but a ‘curator’.
The military aspect was key. Each season witnessed highly layered looks with distressed fabrics and raw, unfinished hemlines. He took season one’s minimal tones and stripped them back even further – nude, putty, khaki and clay for a palette so mute it was almost impossible to distinguish one look from the next. The key focus was sticking to minimalistic tones, with an obvious choice of blacks, whites and browns present in Yeezy Season One. There was an additional emphasis on outerwear: large, bulky military style bomber jackets were a popular choice among buyers. Season Two accentuates the use of a Lycra material in garments such as leggings and cropped vests.
Sell out shoes
The Yeezy Boosts, along with both lines of clothing, have proved popular among numerous groups of people: from his previous fans in music, to people who dislike his sound and prefer his fashion, to people who just fancy copping his footwear. It’s needless to say he has certainly gained the approval of the street wear population.
Various websites across the net have designed guides as to ‘How to cop the latest Yeezy’s’ or what to do if you didn’t manage to get a pair, with lists of the stockists and specific prices. Days before final release, Yeezy fans can be seen queuing and sometimes camping outside stores, showing definite dedication to the limited edition pieces.
No matter what the circumstances or previous opinions of people are, West has certainly made a lasting impression and done something most of his high-end competitors haven’t accomplished in quite some time: selling out an entire ‘Ready To Wear’ collection at retail.
View the Yeezy Seasons here.
What do you think of the new collection? Let us know in the comments below!