Harvey Nichols has hit the headlines again thanks to the latest campaign as once again boundaries in fashion advertising were pushed.
Harvey Nichols has hit the headlines again thanks to the latest campaign as once again boundaries in fashion advertising were pushed. The advertisements for the opening of the designer Beauty Bazaar store last Wednesday, spanning over three floors in Liverpool One shopping centre pictures female models kissing their own reflection. Photographed by Norbert Schoerner under the caption ‘Love Thyself,’ the chain encourages us women to treat ourselves every once in a while and be confident in our own skin.
With the London department store landing in hot water across the turn of New Year, there haven’t been many fans of Nichol’s editorials in recent years. Last Christmas saw the famous “walk of shame” video, blasted of promoting “casual sex” and “mocking less wealthy women” after the typical upmarket customer concluded the advert at her Knightbridge townhouse in what younger generations would refer to as ‘the stride of pride.’ Followed by the January sales campaign “try to contain your excitement” where various men and women were seen wetting themselves in a “distasteful” shoot, it can come as no surprise that the designer outlet is still being looked down on with a magnifying glass to this day.
With all that said and done, as a woman, huge lover, follower and buyer of fashion and beauty, I believe Harvey Nichols has finally grasped the balance between high end editorial and the eye catching factor. In fact my first thought would be I want that eyeliner and amazing brow definition! If a beauty shot cannot do that and be remember able, then where do we go from here in this fast paced industry? Yes the campaign is sexy and sex always sells, but just watch those lipsticks fly off the shelves now Olivia Palermo has cut the ribbon. Harvey Nichols is worldwide for a reason, and that reason cannot be questionable after over 100 years on the corner of Sloane Street.