Rihanna launches new PUMA creeper

It’s not unusual for celebrities to pair up with internationally known fashion brands and launch clothing and shoe lines. But Rihanna didn’t seem to stop after her first collaboration with River Island in 2013 and the world was shocked with pleasure.

In 2014 Rihanna receives the Fashion Icon Award at the American Council of Fashion Designers Awards. She said: “Fashion has always been my defense mechanism.” The pop queen received immense recognition and managed to achieve her successful career with an even more successful fashion debut.

At the end of the same year, Rihanna stepped on as the new creative director of Puma. We’ve all seen and envied her stylish choices when it comes to sportswear and this was a dream come true for the sporty enthusiasts amongst us. Together with her team she brought out some iconic pieces.


#THECREEPER #FENTYxPUMA The Cements! Available DECEMBER 8th—>

A photo posted by badgalriri (@badgalriri) on

Rihanna became the face of Dior in 2015 making her the first black woman to represent the brand. Enjoying her popularity she partnered with Stance and the famous Manolo Blahnik. Their signature boots are still seen as a statement piece and only the daring ones are making that choice. 

With regard to her partnership with PUMA, the brand has embraced the her style and launched several collections. Amongst them is a rather statement item, Rihanna designed what’s know as the creeper, a trainer with a thicker sole. Everybody loved this controversial shoe and sales went through the roof selling out quickly.

RiRi made it clear that she wants to expand the PUMA x Fenty family by designing faux-fur backpacks, a pullover hoodie and an oversized bomber jacket. Now her fans can be even closer to matching her style, but what we’re most excited about are the three new creepers which are out NOW!

Launching today, Rihanna took to Instagram to express her excitement. The shoes are made out of velvet and in three new shades perfect for fall: burgundy, gray and black. At the price of £100, it’s expected the shoes will sell out in hours so make sure to grab yours quick!