New womenswear brand launched at Topshop

Tori Michaels
Written by Rebecca Parker

Former Ted Baker designer Jodie Fleischmann is launching her first collection at TopShop’s flagshop store in London.

The collection, named Tori Michaels, has a range of twenty elegant and chic styles ideal for the modern day urban woman. Ranging from dresses, to capes, to coats the capsule collection should be on your radar for this AW.

Jodie’s launch has been made possible by her sheer determination and a great helping of creative design. After studying at the London College of Fashion and working for Ted Baker’s womenswear team for two years, she has now been able to achieve her ultimate goal of launching her own fashion line.

Edgy, elegant, classy

Tori Michaels is a collection that has been designed with the fashion conscious woman in mind. It’s provides a grown up version of everyday high street staples, but reinterprets them so they appear fresh and stand out from other offerings. These signature pieces focus of quality craftsmanship as well as aesthetics and acute attention to detail. In all these allows for each piece to be edgy, elegant and classy – The three words that encapsulate the brand and the type of woman it aims to attract.

The current buzz around new, talented British fashion designers will ensure that Tori Michaels will have the ability to become a fully fledged womenswear brand within its own right.

Prices range from £50 – £185. The Tori Michaels London autumn / winter ‘15 collection is available at TopShop Oxford Circus, London and online at now. 


[Image source: Belle PR]